Big Data is rock’n the Marketer’s world. It is signalling a wake-up call that marketers need to be more metrics driven, more technically savvy and more process oriented. At the top of the food chain, CMOs are taking on responsibilities that traditionally belonged to CIOs. And at the middle management level, marketers are being required

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As someone whose career in the 21st Century has focused mainly on user contribution systems and user created content, I leverage several crowd-sourcing sites on the Web. One of my favorites is Kaggle.com, which according to its Australian CEO, Anthony Goldbloom, whom I recently spoke to, enables people to outsource big data questions. Every predictive modeling problem is

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Once a month, I take a peak in my ‘to read’ folder in my Google Drive and catch up on some reading. One almost-forgotten article written by MarketingProfs.com highlighted some research showing big measurement gap between ‘what’s important to management’ and ‘what can actually be measured.‘ (see chart way below). According to the research, marketers

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Gary Angel, Marshall Sponder and I conducted this webinar on 6/26. Challenging the Analytics Community: Big Data Choosing the right Technology Stack Adapting your Analytics Methods Creating the necessary organizational synergies   The big data frontier isn’t really about crossing a threshold in the amount of data you use. It’s more about how you work

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In just a few weeks — on June 26th at 10 am PDT, the three amigos will ride again and do a webinar on Three Main Challenges for leveraging Big Data: Choosing the right Technology Adapting your Analytics method Creating the necessary organizational synergies Register here: The big data frontier isn’t really about crossing a

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This week’s guest was Gary Angel, Founder and CEO of Semphonic, Inc., a leader in web measurement and analytics. Gary and I first met back in 2005, when I was managing Intuit’s Online Community. At the time, I wanted to get beyond clicks, page views and links (like Lions, Tigers and Bears, oh my) and identify new

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  This weekend I had some down time and decided to read The Daily You by Josephy Turow, dean of Graduate Studies at the Annenberg Communications School at University of Pennsylyania. And all I can say is that this book is a must read for anyone working in the digital space, especially advertisers. The book starts out

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 So you want to build out a robust social media analytics program for your company, eh? This process should be very similar to the approach you took in building out your digital analytics program. Follow the same trail to the summit. Like any good journey, you need to make sure to focus on the basics

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Here are the answers to the questions you sent us: By — Scott Wilder, Gary Angel and Marshall Sponder As usual I enjoyed the recent Social Media Measurement webinar – and it was great to have Marshall on as well. Tools always draw a crowd and this was no exception. Here’s the questions we got

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Recently, a client told me that Big Data is an overused term. Unfortunately, it is also a relatively new area for marketers. A few years ago, bloggers started emphasizing the importance for CMOs to hire marketer who know technology, and now, there is a lot of commentary on the web about hiring data experts. In

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